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Selected work

AI creative projects

Brand knowledge, put to work.

A creative pipeline we built for a hydroponics-and-e-commerce client: product photography, ad copy and finished ads, all grounded in the brand's own files. We call it Brand Studio. The client is anonymized here and no performance figures are quoted, because none were measured. What follows is what was built.

The film

Watch it work.

brand-studio-intro.mp4
Brand Studio · Product introSound on

What it does

Three modes, one brand voice.

Each mode stands alone, but they chain: a photograph gives the copy something to show, and the copy gives the ad something to say.

Why it stays on brand

Three files decide everything.

Behind every generation sit three markdown files, the brand's memory. The pipeline cannot say, show or claim anything outside them.

Brand DNAbrand-dna.md

Voice, palette, proportions, and the claims the brand stands behind. Every headline is written in this voice or not at all.

Real product factsproduct-facts.md

What the product actually is: sizes, layer counts, materials, and what grows in it. A spec that is not in this file does not exist.

Image guardrailsai-image-guardrails.md

How the product may be drawn: true proportions, correct structure, no invented features. An image that breaks a rule is rejected, not retouched.

What falls out of the filesNo invented specsNever off-brandAlways human-reviewed

Built by Wispgard

Your brand, known this well.

Brand Studio was designed, engineered and operated as one Wispgard engagement. The pattern behind it, a small set of files that the generator is not allowed to contradict, transfers to any brand that would rather be consistent than fast.